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Check Your Understanding

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    1. Question

    Check your understanding by completing the following matching activity.

    Matching activity: What is the best way to respond to a potential customer at each stage of the buyer’s journey? 

    Drag the response to the correct stage of the buyer’s journey.

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    • Ask questions about the challenges a contact is facing.
    • Create and send out industry reports.
    • Offer a free trial.
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